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Global fashion women's love of UGG boots, with UGG Australia brand Deckers Outdoor corporation (Deckers is suing) money. But deckers, founder and former CEO Doug - Otto (Doug Otto) for $14.6 million in 1995, UGG Australia, isn't a favor to the board of directors and management, because they think UGG product line is too single, UGG boots can only wear in the winter. This is probably the most right decision he made, deckers now has a market value of about $2.5 billion, two-thirds of the sales and the company are from UGG.
But early concern is not without reason, since 2000, UGG boots on oprah's talk show star American TV then catch on around the world since, UGG boots have is one of the most successful case, consumer brand field on the brand influence is thought to even with apple, but also for its huge success the expansion of the connotation of the brand set up barriers - product characteristic is too bright, so much so that many customers will first feeling of UGG brand launch sandals is surprised.
2007 UGG boots agitation at the beginning, Popular I bought life the first pair of UGG also follow suit, of course, UGG Boots on sale ebay, I was bought on ebay, the Chinese people for fashion ability to respond very fast, you can even be found in the wholesale market in Beijing zoo last paragraphs Paris fashion week of imitation. This year, I thought that this brand was defeated, but sad found after around a circle, can tuck my jeans in, still only UGG. Blue bay in Beijing store shopping center, a while ago even appeared the phenomenon of queuing up to buy, choose the goods in the shop clerk the door control the number of guests, come out a batch of, again in a batch, boots also follow prices rising, the price of a pair of basic also want two thousands.
This is a brand appeal of sorrow. UGG also won't have this kind of trouble temporarily, this pair of the Party, the combat boots of Beijing subway, still have a reservation in a noisy fashion. We already have the ability to resist the "thunder", can accept the product designers a variety of powerful and unconstrained style experiment, but how to make the battle continues, about change the aesthetic or they should be thinking of ask too
The team in the UGG Boots UK sales UGG AUSTRALIA, because now is busy season, both at home and abroad customers to increase, now need a batch of domestic sales elite to help us to promote sales. According to brand, ugg sales rose 7.9% to $170.6 million, from the international retail sales and e-commerce channels increase and same-store sales to rise is the power of growth, but the decline in offset part of the domestic retail and wholesale and international business growth.
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